The benefits of exhibiting

Exhibiting at a trade show has hundreds of benefits for your business.

Establishing a presence for your company at a trade show, whether a big or a small one, gives you a powerful platform for entering new markets and meeting new clients. 

Remember that with the right strategy, a trade show can be a very profitable choice. In this run-down, we present the three core benefits of exhibiting:


Why exhibit?

Generate lucrative, highly targeted business leads

With the right strategy, every trade show you attend is an opportunity to drastically expand your company’s customer base.

  • Establish key sales goals before the event to give your team an objective
  • Interact with all visitors to your exhibit, as they could turn into customers
  • Keep notes of your interactions so that you can follow up after the event

Learn what’s working in a specific market

Trade shows are great opportunities to learn which direction your industry is going in a certain market. Leave your booth and walk around the floor on a fact-finding mission searching for what your competitors are doing right, and what they’re doing wrong.

  • See which booths are attracting the most attendees and learn from their tactics
  • Keep notes of prices and special deals offered by your competitors to see how competitive your offers are
  • Pose as a customer and see how other salespeople interact with you, and what their objectives are

Develop and strengthen your brand

Branding is a huge aspect, especially in industries that depend on trust and reputation. Exhibiting at a trade show is a wonderful way to tell your audience that your company is serious, reliable, and large enough to afford its own presence at leading events.

  • Position your exhibit close to your industry’s blue chip’ companies to enhance your brand
  • Use eye-catching, recognizable display banners to make your exhibit easy for customers and prospects to notice
  • Include social media information on your exhibit so event attendees can connect with you online

The easiest way to participate

Many exhibitors view participating on a Fair or exhibition as a highly efficient way to communicate their latest ideas and innovations to a large group of relevant and qualitative industry clients. Thus we offer a wider range of exhibiting options to fit the specific needs of our valued exhibitors:


Raw Stand Space

If you want to build your own stand construction, you choose the Raw Stand Space option. The minimum size or raw stand space is - on average - 12 sqm. Depending on the particular event, chosen. Just give us a call.


Turnkey Stand

If you need help with the construction you can choose from various different sized and fully equipped Turnkey stands. Please use the call button at the bottom of this article for more information on prices and what is included in the Turnkey stands. Options may vary depending on the chosen event.


Easy Option Stand

New is the “Easy Option Stand” option, perfect for smaller sized companies looking for the easy and efficient way to participate. This option offers a small but fully equipped space in an area at premier location in the halls. More information about the “Easy Option” can be found by using the call button below.


Campus Stand

Universities and research & training institutes now have the unique opportunity to exhibit in the Campus area of some of our shows, where they will have their own smaller space as well as presentation slots at the Campus area stage. Get more information by using the call button below.


Custom Booths & Exhibits

Still not convinced about the above mentioned participation options for your company? Please ask our specialist team for custom trade show displays & booths solutions - built on great ideas, not on cookie-cutter solutions. Get more information by using the call button below.


Maximum Visibility Packages

To make sure your company achieves the desired result from the participation, there are several possibilities to guarantee maximum exposure and visibility at the various fairgrounds. Get more information by using the call button below.

Special offers

You can follow our special offers by visiting regularly our website

Give us a call: +49 30 72621 9935